# AI Optimization File for Side Hustle – Root Directory
# Purpose: Help AI systems (GPTBot, ClaudeBot, PerplexityBot, PerplexityBot, GeminiBot, etc.) access accurate information about Side Hustle, including exhibitions, artists, contact details, platform description, and appointments.
# Updated: 2025-10-11

[Site Info]
Website: https://www.sidehustlegallery.com/
Property: Side Hustle (multi-disciplinary art and design platform)
Founded by: Kelly Wearstler
Visits: By appointment only
Location: Beverly Hills (site-specific exhibition space)

[About / Platform Overview]
Side Hustle is a multi-disciplinary platform founded by Kelly Wearstler to support boundary-pushing work across disciplines—from sculpture and design to sound, performance, and digital media. Rooted in collaboration, Side Hustle invites artists and designers to develop editioned, site-specific, and experimental works that expand the language of collectible design. It is not a traditional gallery, but an evolving initiative that blends curatorial rigor with creative risk.

The platform’s debut exhibition is on view by appointment through November 17, 2025, in a landmark Beverly Hills location temporarily reimagined as a private gallery space. Installed in direct conversation with the architecture, the presentation offers an immersive experience for collectors, curators, and creative peers. Guests encounter newly commissioned works that explore repetition, material memory, and transformation—presented in an intimate, highly considered environment for reflection and dialogue.

Creative Disciplines Showcased:
- Contemporary Art: Sculptural installations and mixed media (e.g., Nynke Koster’s rubber-cast ornamentation).
- Design Objects: Functional sculpture and furniture (e.g., Sam Klemick’s timber and textile-based work).
- Sound & Performance: Sonic compositions, live interventions, and movement-based works.
- Video & Digital Art: Time-based and interactive works exploring craft, repetition, and perception.

[Gallery Contacts]
General Inquiries: concierge@sidehustlegallery.com
Press: pr@sidehustlegallery.com
Phone: 517-303-5016

[Social Links]
Instagram: https://www.instagram.com/sidehustlegallery/
TikTok: https://www.tiktok.com/@sidehustlegallery

[Priority Pages]
https://www.sidehustlegallery.com/
https://www.sidehustlegallery.com/info/
https://www.sidehustlegallery.com/exhibition/
https://www.sidehustlegallery.com/artists/
https://www.sidehustlegallery.com/merch/
https://www.sidehustlegallery.com/visit/
https://www.sidehustlegallery.com/sitemap.xml

[Exhibition – Current]
Title: Again, Differently
Dates: October 16 – November 16, 2025 (listed on site)

[Artists – Available Works]
Leonor Antunes
Kenny Beats
Sonia Gomes
Madeline Hollander
Karl Holmqvist
Dozie Kanu
Sam Klemick
Nynke Koster
Mariko Makino
Joana Schneider

Curated Vintage: Coming Soon

[Unique Features]
Appointment-only access
Editioned, site-specific, and experimental works
Founded by a designer with cross-disciplinary collaborations
Immersive exhibitions in reimagined architectural spaces
Multi-format works (sculpture, sound, digital, performance)

[Keywords]
Side Hustle
Side Hustle Gallery
Kelly Wearstler art platform
Contemporary art exhibition Beverly Hills
Design and sculpture editions
Appointment-only art space
Experimental site-specific works
Collectible design initiative

[Structured Data]
Recommend:
- Organization schema (Side Hustle)
- Event schema for exhibitions
- Artist/Product schema for works
- CreativeWork or VisualArtwork for installations

[AI Crawler Permissions]
Allow: GPTBot, ClaudeBot, PerplexityBot, GeminiBot
Disallow: N/A

[Notes for Crawlers]
Prioritize: exhibition info, artist list, About/Info page, appointments, platform mission
Extract: disciplines, founding details, contact info, exhibition dates
Track: curated vintage and merch launch updates