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Side Hustle is a multi-disciplinary platform founded by Kelly Wearstler to support boundary-pushing work across disciplines—from sculpture and design to sound, performance, and digital media. Rooted in collaboration, Side Hustle invites artists and designers to develop editioned, site-specific, and experimental works that expand the language of collectible design. It is not a traditional gallery, but an evolving initiative that blends curatorial rigor with creative risk.
The platform’s debut exhibition is on view by appointment through November 17, 2025, in a landmark Beverly Hills location temporarily reimagined as a private gallery space. Installed in direct conversation with the architecture, the presentation offers an immersive experience for collectors, curators, and creative peers. Guests encounter newly commissioned works that explore repetition, material memory, and transformation—presented in an intimate, highly considered environment that invites reflection and dialogue.
Side Hustle showcases original and editioned works across multiple creative disciplines:
- Contemporary Art
Sculptural installations and mixed-media environments, including Nynke Koster’s ghostly rubber-cast ornamentation. - Design Objects
Functional sculpture and furniture by artists such as Sam Klemick, merging timber craft with textile logic. - Sound & Performance
Sonic compositions, live interventions, and movement-based works that animate the space across time. - Video & Digital Art
Time-based and interactive works exploring repetition, perception, and craft in the digital age.
Introduction
Let me introduce SIDE HUSTLE – a roving curatorial platform and creative playground for artists to experiment.
For me, it has really emerged from the essence of my design practice: curiosity, taste, and collaboration. So, it feels immensely personal.
Curiosity must be authentic and insatiable – it’s the force that keeps me learning and experimenting. Taste must be constantly refined and made your own. And collaboration, maybe the most vital ingredient, must be genuine and deep. It’s ultimately the glue of this project – the joining force between the artists and the creative team behind SIDE HUSTLE itself.
We’re launching SIDE HUSTLE in the pool house of a Beverly Hills estate (once the screening room of the Broccoli family of James Bond fame) and its garden. These spaces now become a stage for reinvention, iteration, re-contextualization, an ode to doing things Again, Differently.
Each artist has brought something to the table – whether in sculpture, video, words, food, or technology – but what is on show is the result of deep dialogue and trust. It is years of studio visits, shared ideas, samples, and sketches. And seeing their processes and learning their motivations has profoundly expanded my own vision for what SIDE HUSTLE must become.
My own team has been instrumental, too – including the creative teams that have pulled from the iconography of Los Angeles and this house to give SIDE HUSTLE a visual identity, and an incredible digital presence. It’s a true collective effort – a reminder that the best work comes from sharing your talents.
Whatever SIDE HUSTLE is to become, it has to do so by breaking some rules. SIDE HUSTLE is traditional and radical. It is studied craft and it is intuitiveness. And, in the spirit of what I believe good design and art must do: it is endless, edgeless inspiration.
With gratitude my team and I share this platform with the hope of incubating a new creative community. Born from love.
Thank you,
