Founded and curated by Kelly Wearstler, SIDE HUSTLE is a multidisciplinary art platform and dynamic space for collaboration, discovery, and creative risk. The SIDE HUSTLE scentscape emerges from the hushed elegance of the 1934 James Dolena Pool House, an architectural jewel on the grounds of an iconic Beverly Hills Residence. Here, notes unfold like scenes—polished marble and cashmere wood, silk gowns and velvet shadows, laughter that drifts across a courtyard at dusk. Orange flower and Indian jasmine captured in midair; Japanese quince, mate absolute and palo santo waft from the trees. A perfume steeped in cinematic memory and alive with the electricity of Los Angeles today.
